[vc_row][vc_column][vc_column_text]In Peter Fader's book Customer Centricity, he defines 'customer lifetime value' as the present value of the future (net) cash flows associated for a...
[vc_row][vc_column][vc_column_text]The widespread adoption of connected vehicles needs global input and contributions. One of these thought leaders paying it forward is Scott McCormick, who serves...
[vc_row][vc_column][vc_column_text]In an industry where selling translates to more cars and more money, what often gets sacrificed is the customer experience. Having attended the American...