Leverage Student-Athletes as Influencers with Doug Formby

Doug Formby serves as the General Manager of Toyota Marin. Before he started on the automotive path, Doug was a swimmer at UC Santa Barbara. Recently, the U.S. Supreme Court delivered a ruling that will forever change how businesses can leverage student-athletes as influencers. Under the ruling, student-athletes may receive "unlimited educational-related benefits." Tune into episode #182 to learn more about student-athlete life and car business life. 

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Wisco Weekly is a business podcast, and is part of the 'Not Your Father's Economy' podcast channel on Apple Podcasts. Host, Dennis Wisco, helps navigate this post-COVID economy through the lens of a Libertarian and Data Science Enthusiast.

Wisco Weekly is proudly supported by automotiveMastermind. Visit automotivemastermind.com to learn more about predictive analytics and marketing automation.