The success of an automotive retailer's business has always been contingent on company values and rapport within the local community. With the rise of social media, businesses encounter new challenges in marketing as reputation moves away from the business's self-crafted image and instead to a feedback-economy that depends upon consumer reviews on platforms like Google, Yelp, and Twitter. In this episode, host Dennis Wisco comes to you with Reputation.com's, Mr. Ali Fawaz, from the National Automobile Dealers Association conference at the Las Vegas Convention Center to discuss ratings and reviews, reputation management, and the data science that makes this groundbreaking shift in marketing possible.
Reputation.com is a business-to-business online reputation and customer experience management that uses cutting-edge advancements in data science to help business optimize their listings and gain insight into consumer engagement. Headquartered in Redwood City, California, Reputation.com was founded in 2006 by Michael Fertik to address a need to help companies navigate an emerging feedback economy by boosting their online presence. Today, 1-in-3 auto dealerships use Reputation.com, which also offers solutions to businesses from other industries like Healthcare, Retail, Property Management, Financial Services, Hospitality, and Senior Living.
Ali Fawaz was born and raised in Dearborn, Michigan. Fawaz earned his Bachelor's degree in Corporate Communication from the University of Michigan before serving as the Director of Digital Retail Products for Ford Direct and contributing to start-ups like CareerBuilder.com. Fawaz is passionate about driving innovative change in the way automotive retailers communicate through digital, mobile, and social media. At Reputation.com, Fawaz draws from this passion as he engages with automotive OEM's to leverage data, and online reviews to catapult the retail dealer's online presence.
Tune in to this episode to learn more about Reputation.com's groundbreaking Reputation Score metrics, the incentives that drive consumers to engage with reviews, and the impact of reputation management on automotive sales and marketing. With leaders like Fawaz leading the charge, online reputation management is making waves to influence the business models for the mobility of people and goods.