The Emerging 'Feedback' Economy feat. Ali Fawaz

February 26, 2020 00:45:29
The Emerging 'Feedback' Economy feat. Ali Fawaz
Wisco Weekly
The Emerging 'Feedback' Economy feat. Ali Fawaz

Feb 26 2020 | 00:45:29

/

Show Notes

[vc_row][vc_column][vc_column_text] The success of an automotive retailer's business has always been contingent on company values and rapport within the local community. With the rise of social media, businesses encounter new challenges in marketing as reputation moves away from the business's self-crafted image and instead to a feedback-economy that depends upon consumer reviews on platforms like Google, Yelp, and Twitter. In this episode, host Dennis Wisco comes to you with Reputation.com's, Mr. Ali Fawaz, from the National Automobile Dealers Association conference at the Las Vegas Convention Center to discuss ratings and reviews, reputation management, and the data science that makes this groundbreaking shift in marketing possible. Reputation.com is a business-to-business online reputation and customer experience management that uses cutting-edge advancements in data science to help business optimize their listings and gain insight into consumer engagement. Headquartered in Redwood City, California, Reputation.com was founded in 2006 by Michael Fertik to address a need to help companies navigate an emerging feedback economy by boosting their online presence. Today, 1-in-3 auto dealerships use Reputation.com, which also offers solutions to businesses from other industries like Healthcare, Retail, Property Management, Financial Services, Hospitality, and Senior Living. Ali Fawaz was born and raised in Dearborn, Michigan. Fawaz earned his Bachelor's degree in Corporate Communication from the University of Michigan before serving as the Director of Digital Retail Products for Ford Direct and contributing to start-ups like CareerBuilder.com. Fawaz is passionate about driving innovative change in the way automotive retailers communicate through digital, mobile, and social media. At Reputation.com, Fawaz draws from this passion as he engages with automotive OEM's to leverage data, and online reviews to catapult the retail dealer's online presence. Tune in to this episode to learn more about Reputation.com's groundbreaking Reputation Score metrics, the incentives that drive consumers to engage with reviews, and the impact of reputation management on automotive sales and marketing. With leaders like Fawaz leading the charge, online reputation management is making waves to influence the business models for the mobility of people and goods. [/vc_column_text][/vc_column][/vc_row]

Other Episodes

Episode 163

February 17, 2021 01:00:31
Episode Cover

Business Insights and Strategies from NADA 2021 feat. Randy Kobat

Senior Vice President of Operations at vAuto, Randy Kobat guests on episode #163 of Wisco Weekly which recaps and analyzes NADA 2021. Randy and...

Listen

Episode 0

January 28, 2020 00:35:04
Episode Cover

Aztec Racing feat. Dani Phan and Austin Hoang

[vc_row][vc_column][vc_column_text] Like many other industries, the future leaders in automobility incubate on college campuses across the United States. In this episode, host Dennis Wisco...

Listen

Episode 164

February 28, 2021 00:30:45
Episode Cover

Xos Trucks SPAC Offering, and Worst Month End to Stock Market

To end the month of February, host Dennis Wisco shares some insight into the latest transportation company to declare their intentions to go public...

Listen