The Evolution of Location Data feat. Warren Zenna | Part 1 of 2

August 28, 2019 00:37:09
The Evolution of Location Data feat. Warren Zenna  |  Part 1 of 2
Wisco Weekly
The Evolution of Location Data feat. Warren Zenna | Part 1 of 2

Aug 28 2019 | 00:37:09


Show Notes

[vc_row][vc_column][vc_column_text] Part 1 of 2 The digital advertising marketplace remains unregulated and unmonitored, with an estimated $19 billion wasted on ad fraud in 2018. One particular area of fraud is the accuracy of location data. By 2022, location-targeted ad spend is expected to hit $38 billion in the US alone. Yet a significant chunk of that spend -- anywhere from 30% and as much as 80% -- is being wasted on inaccurate, poor quality, and fraudulent location data. Now why does this matter? Advertisers and marketers alike attempt to not just target you with ads, but they want to serve to you the right ad, at the right moment. Time and space are vital in order personalize a customer experience. When you have bad actors, who game the system, who manipulate location accuracy and pawn it off as accurate, it prolongs the behavioral adjustment for common folks to trust that companies are doing right with our data. But there's a new sheriff in town. Our guest today has 30 years experience not just in marketing, but specifically the Madison Avenue kind of online marketing -- you know where marketing campaigns are created with billows of cigar smoke and the rarest single barrel scotch flows like Niagara Falls. Particular areas of expertise for our guest is mobile strategy, mobile marketing, mobile application development, SMS campaigns, among others. Currently, he serves as President of the Americas for Location Sciences, a publicly traded information services company on the London stock exchange. He received his Bachelor's in Fine Arts from Syracuse University. Please welcome Mr. Warren Zenna. [/vc_column_text][/vc_column][/vc_row]

Other Episodes

Episode 183

August 04, 2021 01:26:51
Episode Cover

A Public Credit System to Replace the Private System with Dan Quan

Dan Quan is an adjunct scholar at the libertarian think thank, Cato Institute. In late June 2021, he testified before the House Committee of...


Episode 169

April 01, 2021 00:43:31
Episode Cover

SPAC Retail Investor or Board of Director feat. Machua Millett

Machua Millett is the Chief Innovation Officer for Marsh & McLennan (NYSE: MMC). He specializes in policy drafting, program placement, and claims advocacy regarding...



April 02, 2018 NaN
Episode Cover

Season III Trailer

[vc_row][vc_column][vc_column_text]Season III is set to launch on April 5, and most interviews were conducted at NADA 2018 in Las Vegas, NV. Here are some...