Why Enthusiasts Are the Defenders of Land Rover's Future

September 13, 2019 00:26:48
Why Enthusiasts Are the Defenders of Land Rover's Future
Wisco Weekly
Why Enthusiasts Are the Defenders of Land Rover's Future

Sep 13 2019 | 00:26:48

/

Show Notes

[vc_row][vc_column][vc_column_text]A few months ago, CNBC did a piece on Jaguar Land Rover stating how the automaker faces an uncertain future. Since August 2016, parent company Tata Motors has been experiencing a declining stock price. Yet, if there is a silver lining, it is to be found in the North American market. SUVs are the vehicle of choice for most Americans, which is why the re-launch of the Defender is pivotal to JLR's success. Arguably, the Defender was made popular through the enthusiast culture and their affinity of offroading. Three enthusiasts share their history and perception of the brand; and we find out if Land Rover will be able to re-capture the hearts and minds of the enthusiast with the re-launch of the Defender. Tune in to episode #93. Resources/References: Soundtrack: [/vc_column_text][/vc_column][/vc_row]

Other Episodes

Episode 187

October 20, 2021 00:51:25
Episode Cover

Karma Automotive's Path to Going Public

The two guests featured on Wisco Weekly are like-minded individuals who both share a background in business consulting. From there, they diverge in their...

Listen

Episode 195

November 17, 2021 00:20:08
Episode Cover

What Drives You with Elizabeth Kalaj

Episode #195 is taken from a recording conducted with Elizabeth Kalaj, Senior Dealer Relations Manager at automotiveMastermind.  Learn more about Elizabeth Kalaj by tuning...

Listen

Episode 143

October 24, 2020 00:26:02
Episode Cover

The Proponents to Massachusetts Right to Repair feat. Aaron Lowe

Aaron Lowe is senior vice president of regulatory and government affairs for the Auto Care Association. Lowe has been with the Auto Care Association,...

Listen